Why Use Twitter For Customer Service

In today’s super-competitive business world, customer service determines the winners and losers. Gary Vaynerchuk, a digital marketing legend, says in his book The Thank You Economy: “It’s very logical: There is proven ROI in doing whatever you can to turn your customers into advocates for your brand or business. The way to create advocates is to offer superior customer service.”

It is crucial for a business to keep its clientele happy and show potential… Read More


Email Marketing: How to Market Effectively without Being Flagged as Spam

In the mid-1990’s, email marketing was one of the most efficient forms of marketing for businesses. This involved using emails to send ads or inform the targeted consumer segments about new products, sales, and offers. In those days it was an emerging channel of marketing for businesses, so open and click-through rates were quite high.

Today, however, things have changed. Email marketing is harder now than ever before. Everybody is using it to market their… Read More


Organic SEO vs. PPC: Who Wins the Search Battle for Your Business?

When it comes to ranking high on search engine result pages (SERPs), there are two search engine marketing (SEM) approaches for it: Pay-per-Click (also called cost per click) advertising and Search Engine Optimization (SEO).

Let’s talk about each of them in detail.


Pay-per-click (PPC):  “[On the Internet] a business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicksRead More


7 Smart Ways of Integrating Social Media into Your E-commerce Business to Boost Sales

There are billions of users on different social networks. Facebook has more than 1.19 billion monthly active users , Twitter has 232 million monthly active users, and  in just two years of its existence, Google+ has chalked up more than 540 million monthly active users. This massive active usage is a great opportunity for eCommerce store owners to market their products to a wider audience.

Incorporating a social media approach into an… Read More


How to Scale Your Business’s Online Engagement through Facebook Marketing

Facebook has over 54 million business pages, all of which are competing for user attention. The most important metric for businesses on Facebook, therefore, is reach. It is for this reason that your company should maintain a strong presence on the social networking giant.

What if your Facebook business page has a tiny following? What actionable tactics can you employ to grow your follower base and increase engagement with your fans?


Here are… Read More


Does Your E-commerce Website Need a Redesign – 10 Reasons That Say YES!

Your website is your first impression on consumers. A professional and well-designed website will help you stand out in an ever growing eCommerce industry. Website redesigning is a time-consuming and costly affair, but is necessary for an online retailer to keep his site in line with current standards and trends.

An old and outdated website will actually have a negative impact on your leads. On the flip side, a fresh custom designed website will help… Read More


To Google+ or Not to Google+ Is the Question

This has been an ongoing debate between marketers and businesses for a long time. Soon after the launch of Google+ Pages, businesses had jumped at the opportunity to gain additional exposure by creating business pages on Google+. But with time businesses came to the conclusion that Google+ offered very low engagement levels, and that it was simply not worth their time and effort to maintain and moderate these pages.

Six months after the launch of… Read More


Who Is in the Control of Your Brand: You or Your Customers?

Few years ago, advertising determined the value of a brand. Companies spent millions of dollars on traditional marketing channels such as TV, radio, billboards, and the print media to attract business. People relied on these adverts and on their gut feeling when choosing a brand or a service.

Though businesses were spending huge dollars in marketing campaigns, their customer service left a lot to be desired. Complaints made by customers went mostly ignored.  The balance… Read More