Your Total Entertainment

Happy Holidays from Tranquil Blue!

We are happy to announce that we have a new company sharing space with us here at Tranquil Blue. YTEevents has just moved in to our offices downtown and will be working with us on a number of projects. They are an entertainment company and specialize in social media optimization. So, we will be bringing some of their techniques to our clients and will be collaborating on events and projects coming up in the future.… Read More


New Portfolio Addition: Companion Home Care

Our design incorporated this client’s existing regional websites (New York and Florida) into one new all encompassing site. Companion Home Care’s clients and new visitors can now access all services and information in an easy to use environment.

Visual Design,
Web Development


5 Examples Of The Worst Things You Can Do To Hurt Your SEO

When you think of a website, you think of fruitful and organic material that you can count on. Unfortunately, some site and blog owners do not see things the same way. As a site/blog owner, your work should be treated as your “baby”. Nurture, love and understand it. Posting anything is just the beginning of a long list of things not to do if you’re seeking fantastic SEO page ranks.

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Warning: 10 Blogging Mistakes That Will Kill Your Business

The humble blog may not look as appealing to companies as super-busy social media platforms such as Twitter and Facebook with hundreds of millions of followers each. Statistics, however, prove that blogging builds business. According to HubSpot’s 2013 Inbound Marketing Stats:

  • • 43% of marketers generated a customer via their blog with less

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Why Use Twitter For Customer Service

In today’s super-competitive business world, customer service determines the winners and losers. Gary Vaynerchuk, a digital marketing legend, says in his book The Thank You Economy: “It’s very logical: There is proven ROI in doing whatever you can to turn your customers into advocates for your brand or business. The way to create advocates is to offer superior customer service.”

It is crucial for a business to keep its clientele happy and show potential… Read More


Email Marketing: How to Market Effectively without Being Flagged as Spam

In the mid-1990’s, email marketing was one of the most efficient forms of marketing for businesses. This involved using emails to send ads or inform the targeted consumer segments about new products, sales, and offers. In those days it was an emerging channel of marketing for businesses, so open and click-through rates were quite high.

Today, however, things have changed. Email marketing is harder now than ever before. Everybody is using it to market their… Read More


Organic SEO vs. PPC: Who Wins the Search Battle for Your Business?

When it comes to ranking high on search engine result pages (SERPs), there are two search engine marketing (SEM) approaches for it: Pay-per-Click (also called cost per click) advertising and Search Engine Optimization (SEO).

Let’s talk about each of them in detail.


Pay-per-click (PPC):  “[On the Internet] a business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicksRead More


7 Smart Ways of Integrating Social Media into Your E-commerce Business to Boost Sales

There are billions of users on different social networks. Facebook has more than 1.19 billion monthly active users , Twitter has 232 million monthly active users, and  in just two years of its existence, Google+ has chalked up more than 540 million monthly active users. This massive active usage is a great opportunity for eCommerce store owners to market their products to a wider audience.

Incorporating a social media approach into an… Read More