Organic SEO vs. PPC: Who Wins the Search Battle for Your Business?

When it comes to ranking high on search engine result pages (SERPs), there are two search engine marketing (SEM) approaches for it: Pay-per-Click (also called cost per click) advertising and Search Engine Optimization (SEO).

Let’s talk about each of them in detail.


Pay-per-click (PPC):  “[On the Internet] a business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicksRead More


7 Smart Ways of Integrating Social Media into Your E-commerce Business to Boost Sales

There are billions of users on different social networks. Facebook has more than 1.19 billion monthly active users , Twitter has 232 million monthly active users, and  in just two years of its existence, Google+ has chalked up more than 540 million monthly active users. This massive active usage is a great opportunity for eCommerce store owners to market their products to a wider audience.

Incorporating a social media approach into an… Read More


How to Scale Your Business’s Online Engagement through Facebook Marketing

Facebook has over 54 million business pages, all of which are competing for user attention. The most important metric for businesses on Facebook, therefore, is reach. It is for this reason that your company should maintain a strong presence on the social networking giant.

What if your Facebook business page has a tiny following? What actionable tactics can you employ to grow your follower base and increase engagement with your fans?


Here are… Read More


Does Your E-commerce Website Need a Redesign – 10 Reasons That Say YES!

Your website is your first impression on consumers. A professional and well-designed website will help you stand out in an ever growing eCommerce industry. Website redesigning is a time-consuming and costly affair, but is necessary for an online retailer to keep his site in line with current standards and trends.

An old and outdated website will actually have a negative impact on your leads. On the flip side, a fresh custom designed website will help… Read More


To Google+ or Not to Google+ Is the Question

This has been an ongoing debate between marketers and businesses for a long time. Soon after the launch of Google+ Pages, businesses had jumped at the opportunity to gain additional exposure by creating business pages on Google+. But with time businesses came to the conclusion that Google+ offered very low engagement levels, and that it was simply not worth their time and effort to maintain and moderate these pages.

Six months after the launch of… Read More


Who Is in the Control of Your Brand: You or Your Customers?

Few years ago, advertising determined the value of a brand. Companies spent millions of dollars on traditional marketing channels such as TV, radio, billboards, and the print media to attract business. People relied on these adverts and on their gut feeling when choosing a brand or a service.

Though businesses were spending huge dollars in marketing campaigns, their customer service left a lot to be desired. Complaints made by customers went mostly ignored.  The balance… Read More


8 Smart Ways to Boost Online Sales via Social Web

Consumers are using social media to research brands, redeem offers and validate purchase decisions. Just as consumers are becoming increasingly social, the products they buy will have to be “social” as well. But it’s not just about being present on Twitter or Facebook, it’s about using these social networks to your advantage.

Here are few ways to use social Web to increase your sales:

1.      Use Stunning Visual Content for Facebook Posts

Posts that contain… Read More


Relevance, Subtle Persuasion and User Engagement – Three Key Determinants of Successful Website Design

Today, you can’t get away with ordinary website design. Actually, at no point of time could you get away with it, it’s just that a few years ago, the expectations of website visitors were not that high and you could get away with sites that had a substandard design. But, today you can’t take your visitors for granted; they are a jaded lot. They have been there, done that and seen everything. They aren’t… Read More