Who Is in the Control of Your Brand: You or Your Customers?

Few years ago, advertising determined the value of a brand. Companies spent millions of dollars on traditional marketing channels such as TV, radio, billboards, and the print media to attract business. People relied on these adverts and on their gut feeling when choosing a brand or a service.

Though businesses were spending huge dollars in marketing campaigns, their customer service left a lot to be desired. Complaints made by customers went mostly ignored.  The balance… Read More

8 Smart Ways to Boost Online Sales via Social Web

Consumers are using social media to research brands, redeem offers and validate purchase decisions. Just as consumers are becoming increasingly social, the products they buy will have to be “social” as well. But it’s not just about being present on Twitter or Facebook, it’s about using these social networks to your advantage.

Here are few ways to use social Web to increase your sales:

1.      Use Stunning Visual Content for Facebook Posts

Posts that contain… Read More

website-design

Relevance, Subtle Persuasion and User Engagement – Three Key Determinants of Successful Website Design

Today, you can’t get away with ordinary website design. Actually, at no point of time could you get away with it, it’s just that a few years ago, the expectations of website visitors were not that high and you could get away with sites that had a substandard design. But, today you can’t take your visitors for granted; they are a jaded lot. They have been there, done that and seen everything. They aren’t… Read More

Helpful Tips

5 of the Best E-Commerce Tips that will Boost Sales

This article was written by 10+ year veteran Tampa Web Design guru, John Siebert.

If you are in the business of E-Commerce, then I am sure you are doing everything you can to boost its sales. It’s important that you are able to leverage the maximum potential out of your E-Commerce website to ensure that your sales hit the roof.

While thinking of E-Commerce strategies, tips and tricks that will act as a… Read More

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5 Ways to Immediately Captivate Viewers

The harsh truth is that you don’t really have a lot of time to impress your viewers, in the cut throat world of website design. If you are designing a website, you will need to keep in mind the fact that the people coming to your site, the viewers, have very little attention span and therefore, you will need to do everything you can to hold the viewer’s attention, quickly.


 

As can be… Read More

blog-bullseye

Why Your Blog Should be Your Online Hub

Your blog is much more than an outpouring of your personal emotions, thoughts, ideas and opinions. If you want, it can be your online hub; the place from where you conduct business, interact with your target audience or customers, solve their needs, market your products and services, sell them,  and do a whole lot more with your blog.

 

Yes, your blog can be your… Read More

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How E-mail Remarketing Saved Our Business

We got our customers to start buying again, with E-mail remarketing. As can be imagined this more than just saved our business. It helped us recalibrate our marketing strategy, which made our business more profitable.

 

But, I am getting ahead of myself here. Let me start off by saying that we, as a business, have never been a big fan of email marketing; for me, personally, it is a waste of time and wasn’t… Read More

Keyboard

5 Things that Successful Business Bloggers Get Absolutely Right!!

Blogging as an activity has graduated from being just a way of sharing your personal thoughts, opinions, stories and ideas with people in the online world, to something that even businesses are using to connect on a one-on-one level with their audience. From something that was very ‘personal’ and ‘private’, blogging has become a very public activity.

 

But, here’s the thing; the advantage of business blogging is just that. Businesses can use the… Read More




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